marketing coordinator 〰️

hey there!

Leah is a Melbourne-based marketing professional, blending her passion for beauty and wellness with a love of storytelling and a knack for turning ideas into campaigns that connect. She’s never met a brand or product she didn’t want to bring to life.

With a background in screen and media, journalism, creative writing, and copywriting, Leah combines creativity with strategy — turning a love of beauty into marketing that works across social, digital, and in-store channels.

After years on beauty counter floors as a makeup artist, she knows what resonates with customers, how to translate product knowledge into engaging campaigns and how to bring a brand’s personality to life. She thrives on challenges and isn’t afraid to try new ideas, trends, or formats to make content pop.

When Leah isn’t planning campaigns or creating content, you can probably find her testing skincare, catching up on beauty podcasts, or experimenting with the latest products (all in the name of research, of course).

services

socials, web copy, PR and other bits and bobs

Leah loves exploring new trends, uncovering what drives engagement, and turning ideas into content and campaigns that make an impact. From social media strategy to short-form video and digital campaigns, she thrives on creating work that connects audiences and brings brands to life.
Leah knows how to write copy that sounds great and also gets noticed. She mixes creative storytelling with SEO know-how to make sure your content doesn’t get lost in a sea of tabs.
Leah coordinates influencer and brand collaborations end-to-end, from outreach and briefing to content alignment and campaign delivery. She ensures all partnerships reflect the brand voice, engage the target audience, and drive measurable impact.
Leah’s all about crafting brand messaging that feels real and connects with your audience. Be it blogs, articles, EDMs, or anything in between — she’s got the words to make your brand stand out — without the strategy-ad nauseum.