marketing coordinator 〰️
marketing coordinator 〰️
ABOUT ME
I’m a Melbourne-based creative marketer with a real love for branding, storytelling and content that actually makes people feel something (not just scroll past it). I’m especially interested in the intersection of culture, consumer behaviour and digital marketing — basically, what makes people stop, care, and connect with a brand in a crowded space.
With a background in screen and media, journalism, creative writing and copywriting, I bring an editorial, audience-first approach to content, social media and brand storytelling. I’m always thinking about tone, timing and the little details that shape how a brand is perceived online.
I’m particularly drawn to branding, social media and content strategy, and I love digging into how storytelling and insight work together to shape the way brands show up and connect with people.
I’m currently looking to grow my experience in creative marketing roles across content, social media and brand storytelling, where I can contribute ideas, campaigns and audience-led creative work — and bring a bit of curiosity, instinct and personality into the mix.
skills & certs
DIPLOMA OF SCREEN & MEDIA
2020 - 2021 THE MASTERS INSTITUTE OF CREATIVE EDUCATION
My Diploma of Screen and Media built my foundation in visual storytelling, creative communication and content production through makeup artistry. It developed my understanding of aesthetics, branding and audience engagement across visual and digital platforms.
JOURNALISM & COMMS
2024 - 2025 GRIFFITH UNIVERSITY
My Introduction to Journalism and Communications developed my foundation in news writing, media ethics and reporting. It focused on researching, structuring and communicating stories clearly and accurately across traditional and digital journalism formats.
COPYWRITING
2024 - AOC
My Certificate in Copywriting developed my skills in writing clear, persuasive and audience-focused content for brands and digital platforms. It strengthened my understanding of tone of voice, messaging and how to create copy that communicates effectively and connects with target audiences.
MY WORK
A curated collection of creative work exploring branding, storytelling and ideas shaped by a love of thoughtful, audience-led content. Each piece reflects how I approach modern marketing through curiosity, observation and creativity.
THE EDIT
For the stories, strategies and trends shaping modern brands.
A NEW CHAPTER FOR DINDI NATURALS
A reflective brand storytelling piece for Dindi Naturals sharing the evolution of the range as the brand enters a new chapter in 2026. This article explores the decision to refine and pause select products, grounded in sustainability, quality and long-term care, while highlighting the brand’s ongoing commitment to thoughtful growth and community connection.
A LOVE LETTER TO NATURE
A thoughtful exploration of the origins of Valentine’s Day and how its meaning has evolved into a reminder of the importance of self-love today. Written for Dindi Naturals, this piece blends cultural storytelling with reflections on modern self-care and everyday rituals that encourage us to slow down, reconnect and show ourselves a little more care.
OCEAN POWERED HAIRCARE
A deep-dive feature for Dindi Naturals exploring the rise of sea moss in beauty and wellness culture, and its powerful mineral-rich benefits for hair and scalp health. This piece blends trend-led storytelling with ingredient education, for a more sustainable approach to modern haircare.
