A curation of campaign experience, brand storytelling and creative marketing work.

Valentine’s Day -PRODUCT Relaunch

Supported the relaunch of the Wild Rose Room Mist for Valentine’s Day, contributing across organic social, paid advertising and content rollout.

Assisted in developing campaign messaging focused on nostalgia, exclusivity and seasonal urgency, and supported content creation, editing and scheduling across digital channels. Worked alongside the team on creative direction and execution across social and campaign assets.

Results:

  • 280 units sold in first 3 weeks

  • Average organic reach: 1.5k views per post

  • Strong purchase intent achieved

Dindi Naturals

CHRISTMAS CAMPAIGN

Assisted in the creative development and execution of Dindi Naturals’ Christmas Gift Box campaign, focused on driving premium, higher-value purchases.

Contributed to creative direction for photoshoots, supported coordination across retail, warehouse and production teams, and assisted in the development and rollout of paid and organic social content. Helped schedule and publish multi-format content across digital channels.

Results:

  • 10,000 campaign views in 1 month

  • 4,000 website purchases

  • $140 AOV (exceeded $101 target)

Christmas Campaign

Bundles Campaign — Paid Social

Assisted in the development and rollout of a 2-month paid social bundles campaign aimed at increasing average order value (AOV).

Supported the creation and execution of 13 paid ad variations across static, carousel and video formats, contributing to audience-focused messaging and content development. Assisted with campaign copywriting, audience targeting input, and cross-channel execution across social media and website.

Collaborated with the wider team on campaign concept development, content direction and rollout across digital platforms.

Key messaging used: “A Dindi customer never buys just one product — we’ve made it easier to bring more Dindi into your home.”

Results:

  • Achieved $120 AOV (exceeded $101 target)

  • Increased uptake of bundled product purchases

  • Paid campaign engagement contributed to higher-value transactions