Beauty Editor 〰️

hey there!

Leah is a Melbourne-based beauty editor, blending her passion for all things beauty and wellness with an insatiable love of storytelling — she has never met a story she didn’t want to tell.

She studied screen and media, journalism, creative writing and copywriting, which gave her a solid excuse to turn writing and a love of beauty into a job.

After years of working as a makeup artist on beauty counter floors, she has picked up more tips, tricks, and product knowledge than she can count (and yes, she has tried most of it). She’s always up for a challenge and willing to give anything you throw her way a go!

When Leah is not writing, you can probably find her elbows-deep in a skincare trial, glued to a beauty podcast, or on the couch under a very questionable LED mask (for research, of course).

services

blogs, web copy, PR and other bits and bobs

Leah loves digging into new topics, researching a myriad of subjects, and bringing ideas to life on the page. From in depth features, to engaging copy, she’s always up for a challenge.
Leah knows how to write copy that sounds great and also gets noticed. She mixes creative storytelling with SEO know-how to make sure your content doesn’t get lost in a sea of tabs.
Leah loves getting stuck into creative campaigns. From content and CRM to PR and socials, she brings fresh ideas, good vibes, and a love for storytelling. She's been jumping into socials planning, PR, comms, editorial bits and content direction.
Leah’s all about crafting brand messaging that feels real and connects with your audience. Be it blogs, articles, EDMs, or anything in between — she’s got the words to make your brand stand out — without the strategy-ad nauseum.